DEBENHAMS BEAUTY CLUBArt Direction
The photography was art directed by myself, I concepted
the mood boards and chose models and model poses, including the colours of the backdrops to tie in with the branding and design.
The idea of the shoot was to show the Beauty Club as inclusive, we included models of all ages, female and male. There were also still life shots and beauty textures to add to designs to make them more interesting.
Digital Design
When designing the digital assets for the website, theBeauty Club was shown on the homepage and the lead from the homepage to a landing page, both in which I designed. There was a lot of information briefed so I wanted to make the page as simple as possible with all the content we had to show. I used a scrolling functionality to show multiple bits of information to save the page being so long.
PR
There were many additional assets for the Beauty Club that I worked on, including bags, printed leaflets, stickers. These I designed and artworked myself.
We also held an event in Oxford Street where I designed artwork for the space. This included digital screens, printed artwork for plinths and walls.
Photography: Billie Scheepers